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    In-person Programme

    Sports Management

    by National Student Leadership Conference

    A residential pre-college programme exploring sports business through simulations, leadership workshops, expert insights and industry visits.

    Last verified: 4 Aug 2026Reviewed by:SSSean Stevens
    Sports Management

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    Sports Management Programme at a glance: cost, dates and eligibility

    Current status

    Past

    Eligibility

    High school students

    Age range / Year group

    Ages 14-18

    Location / Region

    New York, NY; Durham, NC

    Cost

    $4,395; $4,595

    Duration

    9 days

    Format

    In-person

    Next deadline

    Not announced

    See similar programmes
    Business & Economics

    Accommodation: Supervised campus dormitory

    Meals: On-campus meals included

    Latest verified cycle: Summer 2026

    Campus experience: Classrooms, roommates, trips, tours

    Tutors / faculty: Industry guest speakers

    Sports Management Programme summary

    A pre-college introduction to the commercial and leadership side of sport, spanning marketing, sponsorship, public relations, management and communication.

    Students undertake practical simulations, including representing an athlete, creating an agency promotional video and shaping a client’s public image.

    It suits students who want to test a sports-business pathway through workshops, industry perspectives and behind-the-scenes visits rather than focus on athletic training.

    What is Sports Management?

    The Sports Management programme is a pre-college experience run by the National Student Leadership Conference. It introduces the business decisions behind professional sport, including negotiation, advertising, sponsorship, public relations and management.

    Students learn through immersive workshops, a multi-day athlete-management simulation, promotional media work and leadership activities. Guest speakers and visits to sports venues and organisations add practical context to the classroom experience.

    Why Succeed highlights Sports Management Programme

    • The multi-day client-management simulation gives students a concrete way to test agency work and athlete representation.

    • Marketing tasks include promotional video creation, press releases and public-image strategy rather than lectures alone.

    • Industry speakers bring experience from organisations including professional leagues, teams, universities and sports businesses.

    • Venue and organisation visits reveal how commercial sport operates behind the scenes.

    • The programme combines subject exploration with communication, networking, interview and leadership practice.

    Who is Sports Management Programme for?

    Best for

    Students curious about sports marketing, agency work, sponsorship, events or leadership who want a practical introduction to the industry.

    Not ideal if

    You want intensive athletic coaching, a formal business qualification or a low-cost non-residential course.

    Is Sports Management Programme worth it?

    This programme can be worthwhile for a student who wants to test whether the business side of sport genuinely interests them. Its simulations, professional-skills work and industry visits provide more evidence for that decision than classroom discussion alone.

    The main limitation is value for money: residential tuition is substantial, and the programme is exploratory rather than a formal qualification. Families should weigh the practical experience, included accommodation and activities against less expensive business, volunteering or self-directed project options.

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    $4,395; $4,595; includes Supervised campus housing., On-campus meals., Course materials and academic expenses., Trips, tours and activities., Off-campus event transportation..

    Accommodation

    Supervised campus dormitory

    Meals

    On-campus meals included

    Provider details

    Review the National Student Leadership Conference provider page and official sources before making a final decision.

    Dates and logistics

    9 days; New York, NY; Durham, NC.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this programme with similar options before deciding on dates, cost, format and fit.

    Compare with similar programmes

    How much preparation does Sports Management Programme need?

    Effort level

    Moderate to high.

    Best started

    Begin planning two to three months before a preferred session to allow for enrollment, payment, travel and residential preparation.

    Main challenge

    Contributing confidently to collaborative business simulations and presentations.

    Typical preparation

    • Review the programme themes and identify a sports team, athlete or campaign you can discuss.

    • Practise a short introduction and basic public speaking before arrival.

    • Plan travel only after confirming your place and checking the student portal.

    • Use the packing list and record dietary requirements in the student profile.

    Useful if

    You already follow the commercial side of sport.

    What do students do on Sports Management Programme?

    Students move between sports-business workshops, an extended athlete-representation simulation, leadership development, guest-speaker sessions and industry-focused trips.

    Step-by-step process

    1. 1

      Learn how marketing, sponsorship, event management and partnerships shape sports businesses.

    2. 2

      Act as an agent representing a rising athlete in a multi-day simulation.

    3. 3

      Negotiate opportunities and help the athlete navigate the collegiate sports landscape.

    4. 4

      Create a promotional video presenting the agency’s strengths and achievements.

    5. 5

      Develop press releases, public-image ideas and social-media marketing approaches.

    6. 6

      Practise networking, résumé writing, interviewing and public speaking.

    7. 7

      Join leadership workshops on communication, listening, resilience and empathy.

    8. 8

      Visit sports venues, museums or business organisations linked to the programme location.

    Sports Management Programme dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    Applications

    Rolling admissions

    Accepted while space or waitlist capacity remained.

    Reference date
    Get next-cycle reminder

    Eligibility and requirements

    • Ages 14-18.

    • Completed at least one high-school year.

    • Current high-school students or recent graduates.

    • Academic excellence and leadership ability encouraged.

    How much does Sports Management Programme cost?

    Programme tuition

    $4,395; $4,595 — Residential 2026 rates varied by location.

    Funding or discounts

    • Scholarships: Usually $500-$1,000 — Need-based support; awards do not cover full tuition.
    • Payment plans: Monthly payments — Offered at no additional fee for eligible enrollments.

    What's included

    Supervised campus housing., On-campus meals., Course materials and academic expenses., Trips, tours and activities., Off-campus event transportation.

    How to apply to Sports Management Programme

    1. 1

      Open the NSLC online enrollment portal.

    2. 2

      Create an NSLC ID if you do not already have one.

    3. 3

      Enter the student’s birth date, gender and current grade.

    4. 4

      Choose the Sports Management programme and an available session.

    5. 5

      Complete the online enrollment application.

    6. 6

      Place the required deposit by card, or contact NSLC to pay by check.

    7. 7

      Use the student portal to review enrollment, travel and programme details.

    What does Sports Management Programme cover?

    The programme covers the following focus areas.

    Client Management

    Represent a rising athlete and pursue deals and promotions in a multi-day simulation.

    Sports Marketing

    Explore branding, sponsorship strategy, partnerships and public-image decisions.

    Promotional Media

    Create an agency video and communicate why athletes should sign with your team.

    Professional Skills

    Practise networking, résumé building, interviewing and public speaking.

    Leadership Development

    Develop communication, listening, resilience and empathy through leadership workshops.

    Curriculum may be adjusted based on participant interests and current developments.

    Who teaches on Sports Management Programme?

    Students hear from guest speakers with practical sports-industry experience. Past speakers have held leadership roles across professional leagues, teams, athletics departments, universities, marketing and sports-management businesses.

    Past speakers include professionals associated with the NFL, Major League Baseball, the New York Giants, Duke Athletics and university sports-management programmes.

    Where do students stay on Sports Management Programme?

    Residential plan

    • Campus dormitory: All programme students reside in supervised university accommodation.
    • Meals: On-campus meals are provided through campus dining services.
    • Overnight supervision: Team Advisors live on student floors and an administrative team stays on site.
    • Campus security: The dormitory front desk is monitored 24 hours a day.
    • Trips and activities: Tuition includes programme trips, tours, activities and event transportation.

    Students are generally housed with one or two roommates on a floor with peers in their age range.

    What happens after Sports Management Programme?

    After completing this programme, participants often pursue:

    Use the experience to judge whether sports business merits deeper study.

    Develop examples for future applications, essays or interviews.

    Continue into business, marketing, public relations or sports-management study.

    Apply communication, networking and interview skills to later opportunities.

    Consider the optional one-credit American University online course.

    The optional college-credit course is separate, online and charged additionally.

    Where does Sports Management Programme take place?

    The verified 2026 programme ran at Columbia University in New York City and Duke University in Durham. Students lived on campus and joined location-specific visits such as major sports venues, museums, business schools and professional sporting events.

    NSLC states that it is not affiliated with Columbia University and is not sponsored by Duke University.

    Sports Management Programme FAQs

    Students explore negotiation, advertising, public relations, sponsorship, event management, branding and leadership within the sports industry.

    Activities include a multi-day athlete-representation simulation, promotional video creation, press-release writing and public-image planning.

    Yes. Location-specific trips may include sports venues, museums, business schools and professional sporting events.

    Team Advisors accompany smaller student groups during activities and live on student floors as Resident Advisors. An administrative team also lives on site.

    Housing, on-campus meals, course materials, academic expenses, trips, tours, activities and transportation to off-campus programme events are included.

    Campus dining services can accommodate dietary allergies and restrictions when preferences are completed in the student profile.

    No. An optional one-credit American University online course is available separately and requires an additional payment.

    No formal qualification is stated. The programme is an exploratory pre-college experience focused on practical learning, leadership and career insight.

    Alternatives to Sports Management Programme

    Compare these business, management and entrepreneurship programmes if you want a broader commercial focus or a different location.

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    Sean Stevens

    Content reviewed by

    Sean Stevens

    Co-founder, Succeed | Founder, Immerse Education (2012–2026)

    Sean works at the intersection of academic enrichment, programme quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.

    View author page

    Sources and verification

    Source types reviewed

    • SPRT DUKE by NSLC - Flipsnack
    • SPRT NY by NSLC - Flipsnack
    • NSLC Enrollment Portal
    • Duke University Summer Programs for High School Students
    • Columbia University Summer Programs: Careers in Focus
    • Youth Leadership Programs | National Student Leadership Conference
    • Frequently Asked Questions | National Student Leadership Conference
    • Summer Program Scholarships | National Student Leadership Conference
    • NSLC Sports Leadership and Management Program

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 4 Aug 2026)

    • Programme details checked

    • Eligibility reviewed

    • Session dates verified

    • Tuition compared by location

    • Accommodation details checked

    • Application process reviewed

    • Scholarship terms checked

    • Next cycle status noted

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.